Tuesday, August 10, 2010

THX and BluFocus join forces to certify the quality of 3-D content

THX and BluFocus, the latter of which is a Blu-ray testing company, are joining forces on a certification program for 3-D content. The program involves evaluating audio-video quality, Blu-ray player interoperability and even the effects of 3-D on viewers.

I posted a link a while back Why Bad 3D, Not 3D Glasses, Gives You Headaches this move could help keep  headache causing 3D content from spoiling the market.

“The long-term success of 3D in the home depends heavily on content producers and consumer electronics manufacturers delivering a comfortable and compelling experience for today’s first wave of consumer adopters,” said Rick Dean, senior vice president at THX.

THX®-BluFocus 3D certification sets authoring and production guidelines and testing procedures for evaluating 3D Audio-Video quality, 3D Blu-ray disc and player Interoperability, and the physiological effects of 3D on home viewers.

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