Wednesday, June 02, 2010

Steve Jobs talk at the D8 Conference.

From Steve Jobs talk at the D8 Conference.

On the subject of Google TV, Jobs had some interesting words:
The television industry fundamentally has a subsidized business model that gives everyone a set-top box, and that pretty much undermines innovation in the sector. Ask TiVo, ask Roku, ask Google in a few months. The only way this is going to change is if you start from scratch, tear up the box, redesign and get it to the consumer in a way that they want to buy it. But right now, there’s no way to do that….The TV is going to lose until there’s a viable go-to-market strategy.
He explains that this is why he still calls Apple TV a "hobby": television can't fully connect and integrate with the Internet given the cable companies' control of set-top boxes. Google's attempt, remember, takes a new approach by often staying out of sight, but Jobs seems to think that option won't see much more success than Windows Media Center or any of the other attempts at connecting televisions.

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