Wednesday, June 02, 2010

Google shares VP8 Code to create a new free video format called WebM.

from Technology Review: Google Gives Away Video Software to Lure Developers

An open and free video format offers new opportunities for Web programmers.

Google acquired VP8 in February, when it bought On2 for $120 million.

Google combined VP8 with an existing open-source audio codec, called Vorbis, to create a new free video format called WebM. The new format is designed to complete the capabilities of HTML5, the latest version of the free and open code that underlies the Web.
"One of the core tenets of the Web is that it relies on open standards like HTML, TCP/IP, and JavaScipt," said Google's project management VP Sundar Pichai to an audience of more than 5,000 at the I/O conference on Wednesday. "It's great to see video get that option as well."

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