Xbox’s audience (53 million sold, 30+ million on Xbox Live, 40% of time spent not gaming), this is akin to a huge new cable TV startup moving into the space, with a large social community layered over it. “Around the world, the Xbox connects more people to online content and communities through the largest screen in the house than any other device,”
E3 2011: Live TV coming to Xbox this fall On CNet
Live TV, YouTube, Bing coming to Xbox Live on Lost Remote
UPDATE:
Microsoft Xbox to carry live TV from Sky TV, Foxtel and Canal+
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