Sunday, June 19, 2011

Marshall McLuhan - communication theorist.

"All media that have electricity as their ground have the basic properties of TV" -  Marshall McLuhan

Born in Canada on July 21, 1911, next month is the 100's anniversary of Marshall's birth.

He was a communication theorist and is partly responsible for the way modern TV advertising and programming is done today.

His work is viewed as one of the cornerstones of the study of media theory, as well as having practical applications in the advertising and television industries

McLuhan is known for coining the expressions "the medium is the message" and "the global village" and predicted the World Wide Web almost thirty years before it was invented



Commemorate 100 years of McLuhan! The “global village” is now—join the worldwide celebrations in 2011

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