This is rather disturbing implications, it could optimize video for it's addictive effects.
Maybe this is just a little to intimate.
Also there is no reason this couldn't be done with just a web-cam.
From Slashdot:
"Here's a a demonstration video of EmoRate, a software program that uses the Emotiv 14-electrode EEG headset to record your emotions via your facial expressions. In the video you'll see EmoRate record my emotions while I watch a YouTube video, then index that video by emotion, and then navigate that video by simply by remembering a feeling. The web page for EmoRate explains how I used Emotiv's SDK to build the software program, and how I trained the system by watching emotionally evocative videos on YouTube while wearing the headset."
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