Showing posts with label 3DTV. Show all posts
Showing posts with label 3DTV. Show all posts
Wednesday, June 11, 2014
Tuesday, October 08, 2013
Real-time 3D TV System
Three-dimensional TV is expected to be the next revolution in the history of television. We propose a 3D TV system that allows for real-time acquisition, transmission, and 3D display of dynamic scenes. http://people.csail.mit.edu/wojciech
3D TV: A Scalable System for Real-Time Acquisition, Transmission, and Autostereoscopic Display of Dynamic Scenes
http://youtu.be/Dvn1e343Clo
Sunday, August 19, 2012
DVB Steering Board Approves Phase 2a of 3DTV Specification
DVB is pleased to announce that at the 71st Meeting of the Steering Board, Phase 2a of the DVB-3DTV specification was approved. The specification will be submitted immediately to the European Telecommunications Standards Institute (ETSI) for formal standardisation. An amended DVB-3DTV BlueBook is to be published to reflect the addition to the specification.
The Phase 2a system, also known as “Service Compatible Mode” is designed to meet the needs of those who need to provide normal HDTV receivers with a 2D version of the 3D programme from the same broadcast channel, and at the same time improve the quality of the 3DTV images. Phase 2a provides a 2D version plus an MPEG MVC top-up signal. Although they are tailored to their different environments, both 3D Blu-ray and Phase 2a use MVC, which will enable receivers to include both capabilities.
The 3DTV Phase 1 specification was published in 2011 for “Frame Compatible” delivery, where the essential requirement was that existing HDTV set-top boxes would allow viewers to watch 3D (if they had a 3D display). This is the most used 3DTV broadcast form in the world today.
The Phase 2a system, also known as “Service Compatible Mode” is designed to meet the needs of those who need to provide normal HDTV receivers with a 2D version of the 3D programme from the same broadcast channel, and at the same time improve the quality of the 3DTV images. Phase 2a provides a 2D version plus an MPEG MVC top-up signal. Although they are tailored to their different environments, both 3D Blu-ray and Phase 2a use MVC, which will enable receivers to include both capabilities.
The 3DTV Phase 1 specification was published in 2011 for “Frame Compatible” delivery, where the essential requirement was that existing HDTV set-top boxes would allow viewers to watch 3D (if they had a 3D display). This is the most used 3DTV broadcast form in the world today.
Tuesday, January 24, 2012
Ask Slashdot: Tips On 2D To Stereo 3D Conversion?
From Slashdot:
Ask Slashdot: Tips On 2D To Stereo 3D Conversion?
"I'm interested in converting 2D video to Stereoscopic 3D video — the Red/Cyan Anaglyph type in particular (to ensure compatibility with cardboard Anaglyph glasses). Here's my questions: Which software(s) or algorithms can currently do this, and do it well? Also, are there any 3D TVs on the market that have a high quality 2D-to-3D realtime conversion function in them? And finally, if I were to try and roll my own 2D-to-3D conversion algorithm, where should I start? Which books, websites, blogs or papers should I look at?"
I'd never even thought about this as a possibility; now I see there are some tutorials available; if you've done it, though, what sort of results did you get? And any tips for those using Linux?
Friday, January 06, 2012
Makers Keep Flogging 3D TV, Viewers Keep Shrugging - Slashdot
From Slashdot:
Makers Keep Flogging 3D TV, Viewers Keep Shrugging
Posted by timothy
from the but-it's-got-three-dee! dept.
from the but-it's-got-three-dee! dept.
A Wired article (as carried by CNN) attempts to answer the question of why 3D television hasn't caught on. The reasons listed there (high price, paltry content, the need for 3D glasses for typical sets, headaches and strain) all seem to be on the money, in themselves, but I think don't go far enough. 3D on a set small enough for home use outside a high-end home-theater rig seems to me like a clever novelty that I can't even enjoy unless I've given it my full attention. It's nothing like the jump from black-and-white to color, or even the jump from my old (circa 1993) 19" Trinitron to a flat-panel display. On the big screen, it's another story — there, 3D can be arresting and involving, even when it's exaggerated (and it is). On home sets, even quite large ones, to my eye 3D usually looks phony and out of place. Never mind that the content is limited and often expensive, or that there are competing standards for expensive glasses to wear — I just don't like that the commitment is greater than that required for casual, conventional TV; I can't readily scan email, skim through a magazine, or keep watching out the corner of my eye from another room. (I'm hoping to find some actually watchable no-glasses 3D sets at CES next week, but I'm skeptical.)
Tuesday, January 03, 2012
China Trials Its First 3D TV Channel
From Slashdot:
China Trials Its First 3D TV Channel
Posted by timothy
from the smell-o-rama-next dept.
from the smell-o-rama-next dept.
rtoz writes with the news that Chinese viewers will soon be able to watch a 3D TV channel service, to be opened in late January. Excerpting:"The first stations for the 3D trial are China Central Television, Beijing Television, Tianjing Broadcasting TV, Jiangsu TV and Shenzhen TV. 3D programs will be offered daily from 10:30 am to midnight. The programs include animation, sports, documentaries, TV dramas, entertainment and live broadcasting of big events, such as CCTV New Year's Gala and the London 2012 Olympic Games. The stations will charge no viewing fees during the early phase of operation."
Saturday, December 31, 2011
3D TVs and displays news and resources
http://www.3d-display-info.com/
3D TVs and displays news and resources
3D-Display-Info the web's leading resource on new 3D technologies - that will enable beautiful 3D movies (and gaming) at home and at the cinema. We bring you daily news, 3D display resources, 3D TV listing and more!
Wednesday, December 07, 2011
Argentine TV in 3D HD over DTT Breakthrough
A team of scientists and engineers in Argentina have carried out the world's first successful experimental transmission of a 3D Full HD video signal over a digital terrestrial television (DTT) channel. According to technology website RedUSERS, at 17:31 local time on Friday engineers Francisco Carrá and Oscar Nuncio (technical manager and technical sub-manager of Argentine public broadcaster Channel 7) were able to verify the reception of the 3D signals. These had been broadcast via one of the new antennas being erected in the country, and transmitted through a regular ISDB-T channel. A video compression catalyser designed and developed by Mario Mastriani, head of the Images and Signals Laboratory at the National University of Tres de Febrero (UNTREF), was at the heart of the system. The device boosts the video compression level of H.264/MPEG-4 Part 10 (or AVC) codecs by a factor of four. With the help of this component, the team was able to broadcast the 3D signals in 1080p (Full HD) quality, but critically using the same bitrate currently utilised to transmit a 2D HD channel (in 1080i) via DTT. No additional latency to that typically seen in H.264 transmissions was observed during the tests. The images were captured with a Panasonic 1080p-3D camera, while a NEC encoder was also used. The arriving signal was decoded with an ISDB-T USB device connected to a PC fitted with Nvidia SDI and Nvidia Quadro 6000 input/output video cards. The obtained signal was routed into a 3D HDTV video activity monitor, while the output signal was routed into a standard 3D screen. According to RedUSERS, the same receiving setting could be easily replicated in a conventional set-top box, whose only additional requirement would be the incorporation of a 3D image processing chip. Back in January 2011, British firm Motive Television had announced the development of set-top box software able to deal with 3D TV content broadcast via DTT. The Motive technology, branded as 3VOD, was first deployed in Italy by Silvio Berlusconi's broadcaster Mediaset. By Juan Pablo Conti, RapidTVNews |
Friday, November 18, 2011
Saturday, October 15, 2011
Wednesday, September 07, 2011
Panasonic CTO: 3D TV Is 'Chicken Or Egg' Story
From MediaPost:
Eisuke Tsuyuzaki, chief technology officer at Secaucus, N.J.-based Panasonic. & San Jose, Calif., (Panasonic laboratories)
A big part of his job is to serve as 3D evangelist to content producers: the goal is to get them to see 3D content as an affordable revenue opportunity. After all, if there's more 3D content, people will buy more 3D TV's.
It helps that the company, which is now marketing its second generation of 3D televisions, also happens to make the equipment to broadcast in 3D. Panasonic just signed a deal with the International Olympic Committee that will result in some 200 hours of 3D content broadcast from the London games next year. Tsuyuzaki spoke to Marketing Daily from the U.S. Tennis Center in Flushing, Queens, where Panasonic is a sponsor, and is involved in 3D broadcasts of U.S. Open tennis matches.
Q: To use an optic metaphor, you seem to have a bi-focal job description: you're in both product development and marketing.
A: My focus is on developing new technology and new markets in the U.S. I talk to every broadcaster you can name at least once a month, the majors and others. My job isn't really only technology, it's [also] understanding the dynamics of the market and helping grow the right kind of partners.
Q: What are the barriers to consumer acceptance of 3D?
A: The great interest in 3D theatrical content suggested there would be strong demand for 3D television; when they see it in a theater, it's the natural expectation for people to want that kind of functionality in the home. Then you have to figure out if you look at markets, who do we need to work with to create an industry? If you're a movie studio, by having [a 3D] theatrical release you can amortize costs; you get more revenue and it's more profitable, so they love 3D.
Q: How about bringing it into the home -- why is that easier now?
A: HD technology is mature and it's inexpensive. So instead of having to compromise by sticking two crappy images into one high-definition frame you can have two pristine high-definition frames. That's the difference. The bandwidth is no longer as much of an issue. And high-definition is a benchmark now; consumers expect that level of quality, and I do not want to compromise on that.
Q: Even with limited content, do people seem interested in 3D?
A: Introducing big technology that will transform the industry is always chicken and egg. If I'm going to make content, I need to know how many people are going to watch. But last year, the difference in price between a 3D TV and a 2D TV was about $200 -- not a heck of a lot. And we sold, as an industry, about 1.3 million 3D televisions. This year, as an industry, we will sell about 3.5 million 3D TVs. That means in two years that's 4.5 to 5 million TVs. If you compare that to the introduction of high-definition television 12 years ago, in the first five years [after the introduction of HD] the industry sold less than half a million TVs. It was something like that. This time, it's 5 million in two years, so the velocity is much higher.
Q: But as a percentage of total TV sales this is still a tiny slice...
A: Say 200 million of any kind of TV was sold in the world last year, or 100 million of the ones that make a difference -- the big TVs you see at the big-box retailers. Given this growth curve of 3D, most flat-panel TVs will have both an Internet and 3D functionality by 2013, or 70% of all our screens will have a 3D feature by then. The ramp-up is getting quicker and quicker.
Q: What will drive the market in terms of 3D content?
A: Obviously movies -- but also sports, traditionally, is a huge driver, which is why we spend a lot of money pushing these programs, and it's why we're here. The key is the variety of different genres available in 3D: scripted dramas, documentaries, nature, movies, music, Broadway ... you want a wide range of programming. What's really going to push it is big tentpole events broadcast in 3D, such as Major League Baseball's All Star game.
Q: Why is the U.S. Open so important for Panasonic?
A: We make lots of revenue outside of the consumer realm: the professional cameras, the signage, the solar panels, the laptops. We have a lot of stuff. From a corporate standpoint, since New York is our home base, it's important to reach out to the community and you know what the makeup of this community is -- it's very affluent. Ultimately, when we integrate not only the [grassroots consumer] activation, but during the 2D broadcast where we say: "Do you know that this is also available in 3D," the awareness really pops. That's where we always see a huge lift. That's why it's worthwhile doing this.
Q: What strategic advantage do you have over other consumer electronics companies making 3D TVs?
A: One point is that we have the capability to make the professional gear to do this. Other people don't do that. They want to do it, but it might take them a while or they won't do it as well. I'm biased, but I think we have done a better job because we have spent a lot of time with the production community.
Eisuke Tsuyuzaki, chief technology officer at Secaucus, N.J.-based Panasonic. & San Jose, Calif., (Panasonic laboratories)
A big part of his job is to serve as 3D evangelist to content producers: the goal is to get them to see 3D content as an affordable revenue opportunity. After all, if there's more 3D content, people will buy more 3D TV's.
It helps that the company, which is now marketing its second generation of 3D televisions, also happens to make the equipment to broadcast in 3D. Panasonic just signed a deal with the International Olympic Committee that will result in some 200 hours of 3D content broadcast from the London games next year. Tsuyuzaki spoke to Marketing Daily from the U.S. Tennis Center in Flushing, Queens, where Panasonic is a sponsor, and is involved in 3D broadcasts of U.S. Open tennis matches.
Q: To use an optic metaphor, you seem to have a bi-focal job description: you're in both product development and marketing.
A: My focus is on developing new technology and new markets in the U.S. I talk to every broadcaster you can name at least once a month, the majors and others. My job isn't really only technology, it's [also] understanding the dynamics of the market and helping grow the right kind of partners.
Q: What are the barriers to consumer acceptance of 3D?
A: The great interest in 3D theatrical content suggested there would be strong demand for 3D television; when they see it in a theater, it's the natural expectation for people to want that kind of functionality in the home. Then you have to figure out if you look at markets, who do we need to work with to create an industry? If you're a movie studio, by having [a 3D] theatrical release you can amortize costs; you get more revenue and it's more profitable, so they love 3D.
Q: How about bringing it into the home -- why is that easier now?
A: HD technology is mature and it's inexpensive. So instead of having to compromise by sticking two crappy images into one high-definition frame you can have two pristine high-definition frames. That's the difference. The bandwidth is no longer as much of an issue. And high-definition is a benchmark now; consumers expect that level of quality, and I do not want to compromise on that.
Q: Even with limited content, do people seem interested in 3D?
A: Introducing big technology that will transform the industry is always chicken and egg. If I'm going to make content, I need to know how many people are going to watch. But last year, the difference in price between a 3D TV and a 2D TV was about $200 -- not a heck of a lot. And we sold, as an industry, about 1.3 million 3D televisions. This year, as an industry, we will sell about 3.5 million 3D TVs. That means in two years that's 4.5 to 5 million TVs. If you compare that to the introduction of high-definition television 12 years ago, in the first five years [after the introduction of HD] the industry sold less than half a million TVs. It was something like that. This time, it's 5 million in two years, so the velocity is much higher.
Q: But as a percentage of total TV sales this is still a tiny slice...
A: Say 200 million of any kind of TV was sold in the world last year, or 100 million of the ones that make a difference -- the big TVs you see at the big-box retailers. Given this growth curve of 3D, most flat-panel TVs will have both an Internet and 3D functionality by 2013, or 70% of all our screens will have a 3D feature by then. The ramp-up is getting quicker and quicker.
Q: What will drive the market in terms of 3D content?
A: Obviously movies -- but also sports, traditionally, is a huge driver, which is why we spend a lot of money pushing these programs, and it's why we're here. The key is the variety of different genres available in 3D: scripted dramas, documentaries, nature, movies, music, Broadway ... you want a wide range of programming. What's really going to push it is big tentpole events broadcast in 3D, such as Major League Baseball's All Star game.
Q: Why is the U.S. Open so important for Panasonic?
A: We make lots of revenue outside of the consumer realm: the professional cameras, the signage, the solar panels, the laptops. We have a lot of stuff. From a corporate standpoint, since New York is our home base, it's important to reach out to the community and you know what the makeup of this community is -- it's very affluent. Ultimately, when we integrate not only the [grassroots consumer] activation, but during the 2D broadcast where we say: "Do you know that this is also available in 3D," the awareness really pops. That's where we always see a huge lift. That's why it's worthwhile doing this.
Q: What strategic advantage do you have over other consumer electronics companies making 3D TVs?
A: One point is that we have the capability to make the professional gear to do this. Other people don't do that. They want to do it, but it might take them a while or they won't do it as well. I'm biased, but I think we have done a better job because we have spent a lot of time with the production community.
Monday, August 01, 2011
Panasonic unveils 3D home theater projector
Panasonic unveiled the PT-AE7000 3D home theater projector. The product features 480 Hz transparent LCD panels, an infrared transmitter for syncing the 3D glasses and picture adjustments for viewing distances. The PT-AE7000 will hit the market in September with a suggested retail price of $3,499.
Read article on Engadget:
Read article on Engadget:
Panasonic's PT-AE7000 is its first 3D home theater projector, arrives in September for $3,499
Thursday, July 28, 2011
Talk on: 3D Display and next generation video technology.
I attended a talk last night at an Android meeting on the work for next generation 3D Display and transmission technology research being done at the Fraunhofer Institute. Not sure what this has to do with Android.
Brilliant Stuff, Wrong venue, too small, hot crowded and hard to see and hear what he had to say.
Monthly Android Technical Session
Here is the similar talk he gave to another group.
These are other talks he's given.
Image Processing for Dimentions, Network and Consumers.
www.virtualmirror.de
Multiprojection and Capture
 |
| Jürgen Rurainsky: leading Researcher of Image Processing at Fraunhofer Heinrich Hertz Institute |
Brilliant Stuff, Wrong venue, too small, hot crowded and hard to see and hear what he had to say.
Monthly Android Technical Session
This is our monthly technical session for experienced Android developers.
6:30-7:30
Topic: 3D Display
Abstract:
As one of the key inventors of the H.264 standard, Fraunhofer HHI’s leadership in video innovation puts them in a unique position to discuss what’s next for the industry. In this talk, Jürgen Rurainsky, with almost 10 years of research experience in 3DTV and Image processing, will discuss the current state and future trends of 3D capture, encoding, transport and visualization.
Speaker Bio : Jürgen Rurainsky
Leading Researcher of Image Processing at Fraunhofer Heinrich Hertz Institute and Head of the IP Marketing and Business Development Group
Jürgen Th. Rurainsky studied Electrical Engineering at the University of Siegen, Germany, University of Tulsa, OK, USA and University of Dortmund,
Germany. He wrote his final thesis at AT&T Labs & Research and he received the Dipl.-Ing. degree from the University of Dortmund in 2001. He has been an employee of the Image Processing department since 2002.
6:30-7:30
Topic: 3D Display
Abstract:
As one of the key inventors of the H.264 standard, Fraunhofer HHI’s leadership in video innovation puts them in a unique position to discuss what’s next for the industry. In this talk, Jürgen Rurainsky, with almost 10 years of research experience in 3DTV and Image processing, will discuss the current state and future trends of 3D capture, encoding, transport and visualization.
Speaker Bio : Jürgen Rurainsky
Leading Researcher of Image Processing at Fraunhofer Heinrich Hertz Institute and Head of the IP Marketing and Business Development Group
Jürgen Th. Rurainsky studied Electrical Engineering at the University of Siegen, Germany, University of Tulsa, OK, USA and University of Dortmund,
Germany. He wrote his final thesis at AT&T Labs & Research and he received the Dipl.-Ing. degree from the University of Dortmund in 2001. He has been an employee of the Image Processing department since 2002.
Here is the similar talk he gave to another group.
These are other talks he's given.
Image Processing for Dimentions, Network and Consumers.
www.virtualmirror.de
Multiprojection and Capture
Saturday, July 23, 2011
3D Hurts Your Eyes - Slashdot
http://hardware.slashdot.org/story/11/07/23/1358245/3D-Hurts-Your-Eyes
"After experimenting on 24 adults, a research team at the University of California, Berkeley has determined that viewing content on a stereo 3D display hurts your eyes and your brain. This can supposedly cause visual discomfort, fatigue, and headaches According to the article, 3D content viewed over a short distance (like with desktops and smartphones) is more visually uncomfortable when the stereo content is placed in front of the screen. In a movie theater, it's the opposite: Stereo content that is placed behind the screen causes more discomfort than scenes that jump out at you. With the explosion of 3D-capable gadgetry such as televisions and mobile phones, understanding just what this kind of technology is doing to our bodies may help us better use it in the future. The only problem is that technology tends to far outpace research, and until we get a better handle on its effects, we're more or less walking blindly into a 3D world."
"After experimenting on 24 adults, a research team at the University of California, Berkeley has determined that viewing content on a stereo 3D display hurts your eyes and your brain. This can supposedly cause visual discomfort, fatigue, and headaches According to the article, 3D content viewed over a short distance (like with desktops and smartphones) is more visually uncomfortable when the stereo content is placed in front of the screen. In a movie theater, it's the opposite: Stereo content that is placed behind the screen causes more discomfort than scenes that jump out at you. With the explosion of 3D-capable gadgetry such as televisions and mobile phones, understanding just what this kind of technology is doing to our bodies may help us better use it in the future. The only problem is that technology tends to far outpace research, and until we get a better handle on its effects, we're more or less walking blindly into a 3D world."
Monday, July 11, 2011
The Ebert Presents At The Movies slams 3D.
http://www.ebertpresents.com/episodes/2011-07
Episode 125, July 8, 2011
It just keeps playing over and over this week. It on one of the few channels I get over the air. The whole show slams 3D.
I couldn't disagree more with most of their arguments.
Sure some movies use 3D as a gimmick, but with today's digital technology and Moore's law with performance doubling every 18 months. The price of adding 3D is very small and dropping fast.
Seeing 3D games on the Nintendo 3DS really is mind blowing, the kids love it. It's glasses free and you have to hold it just right to get the full effect, but they adapted quickly and love it.
Now a few more years of this and these kids will not be happy watching 2D content.
3D games and 3D TV are comming to the home, and 3D computer displays are available. True it's pricy, but I have been following 3D now for 30 years.
From the super expensive Silicon Graphics with Silicon Image 3D display solution.
It's different this time. There is more they can do, with low cost HD 3D graphics rendering video cards from N-Vidia and there shutter glasses.
3D camera and camcorders, there is finally an ecosystem, and enough devices to reach a critical mass.
So as all these technologies hit, it will eventually make it so watching a 2D movie will be like watching a black and white, or silent movie. Ok maybe not that bad.
But there was a time when color was a novelty and not considered neccessary.
Even Talkies where viewed that way when they first came out.
I remember reading how they had photograph records and the projectionist had to try to keep the projector running at the same speed as the record. A/V sync, back then was not even a concept.
So now it's 3D, 3D camera and imaging can add a whole new dimention to image analysis because we can extract a 3D depth map, and do the beginning of virtual view point video (free view point video), that will in 20 year be the Big hot technology.
But AR is happening fast, and 3D just plays in to that.
There is also a big push for 2D to 3D conversion also, but this is also in it's infancy and may never work better then colorization of black and white films. It's hard to add data that doesn't exist. At best artists can try to infer what it should have been and I doubt if that will ever look anywhere's as good a properly shot 3D content.
Episode 125, July 8, 2011
It just keeps playing over and over this week. It on one of the few channels I get over the air. The whole show slams 3D.
I couldn't disagree more with most of their arguments.
Sure some movies use 3D as a gimmick, but with today's digital technology and Moore's law with performance doubling every 18 months. The price of adding 3D is very small and dropping fast.
Seeing 3D games on the Nintendo 3DS really is mind blowing, the kids love it. It's glasses free and you have to hold it just right to get the full effect, but they adapted quickly and love it.
Now a few more years of this and these kids will not be happy watching 2D content.
3D games and 3D TV are comming to the home, and 3D computer displays are available. True it's pricy, but I have been following 3D now for 30 years.
From the super expensive Silicon Graphics with Silicon Image 3D display solution.
It's different this time. There is more they can do, with low cost HD 3D graphics rendering video cards from N-Vidia and there shutter glasses.
3D camera and camcorders, there is finally an ecosystem, and enough devices to reach a critical mass.
So as all these technologies hit, it will eventually make it so watching a 2D movie will be like watching a black and white, or silent movie. Ok maybe not that bad.
But there was a time when color was a novelty and not considered neccessary.
Even Talkies where viewed that way when they first came out.
I remember reading how they had photograph records and the projectionist had to try to keep the projector running at the same speed as the record. A/V sync, back then was not even a concept.
So now it's 3D, 3D camera and imaging can add a whole new dimention to image analysis because we can extract a 3D depth map, and do the beginning of virtual view point video (free view point video), that will in 20 year be the Big hot technology.
But AR is happening fast, and 3D just plays in to that.
There is also a big push for 2D to 3D conversion also, but this is also in it's infancy and may never work better then colorization of black and white films. It's hard to add data that doesn't exist. At best artists can try to infer what it should have been and I doubt if that will ever look anywhere's as good a properly shot 3D content.
Friday, June 03, 2011
Mitsubishi unveils "outrageously large" 3DTV
Mitsubishi has started sharing details about its 2011 TV line, which will be top-lined by a 92-inch 3D DLP Home Cinema model. "Consumers are demanding outrageously large screens with the high-speed response and picture quality to transform 3DTV watching into a bigger-than-life, fully immersive experience," said Max Wasinger, executive vice president of sales and marketing at Mitsubishi Electric Visual Solutions America. "We're responding with a new strategic focus that clearly differentiates Mitsubishi from the commoditized TV market." TWICE
Tuesday, May 03, 2011
3DTV facebook group.
I am just experimenting here a little, someone invited me to be an admin of this group.
John
Saturday, April 23, 2011
Why People Should Stop Being Duped By the 3D Scam
From Slashdot:
"The entertainment and electronics industries keep trying to push 3D on consumers, even though a lot of smart people have caught on to the fact that it is a scam and not innovation as the industry would like you to believe. From the article: 'This is a bad experiment that the industry is forcing consumers to subsidize. And since they can’t create a better product, they’ve simply latched on to 3D as a marketing ploy that the entertainment and electronics industries can use to trick people into thinking that they are getting a superior experience. It’s only working because just enough people are falling for the scam to keep it alive.'"
I totally disagree with this.
I think after seeing some of these movies and the New 3D cameras and Nintendo 3DS my kids will be demanding 3D on all of there screens. So even if this wave of 3D doesn't take off right away I am confident in 10 years 3D will me commonplace.
"The entertainment and electronics industries keep trying to push 3D on consumers, even though a lot of smart people have caught on to the fact that it is a scam and not innovation as the industry would like you to believe. From the article: 'This is a bad experiment that the industry is forcing consumers to subsidize. And since they can’t create a better product, they’ve simply latched on to 3D as a marketing ploy that the entertainment and electronics industries can use to trick people into thinking that they are getting a superior experience. It’s only working because just enough people are falling for the scam to keep it alive.'"
I totally disagree with this.
I think after seeing some of these movies and the New 3D cameras and Nintendo 3DS my kids will be demanding 3D on all of there screens. So even if this wave of 3D doesn't take off right away I am confident in 10 years 3D will me commonplace.
Tuesday, March 29, 2011
Study finds higher engagement levels with 3D Blu-ray discs
Viewers watching a 3D movie on a Blu-ray disc are 12% more engaged than with a standard Blu-ray and nearly 30% more attentive than they are when watching the same film on a conventional DVD, according to a study conducted for the Blu-ray Disc Association by Mindlab International. "3D is a fully immersive format, increasing engagement in viewers," said Duncan Smith of Mindlab. "... 3D technology draws attention to peripheral images on the screen and, coupled with Blu-ray quality definition, it is able to deliver footage that increases engagement and emotional response over all the formats."
Pocket-Lint.com (U.K.)
Pocket-Lint.com (U.K.)
M-3DI 3D standard for Active-shutter Glasses used in 3D HDTV's.
Aiming for greater interoperability among 3D devices, XpanD 3D has started licensing an active-shutter standard developed with the help of Panasonic. The system, called M-3DI, has been licensed by Panasonic and is designed to allow users to buy a pair of XpanD active-shutter 3D glasses for a Panasonic TV and take them to other places, such as the cinema or a friend's house, that employ comparable systems. Other companies expected to get involved with the M-3DI standard are Changhong, Funai, Hisense, Hitachi, Sanyo, Seiko Epson, Sim2, Mitsubishi, Philips and Viewsonic.
Read more at:
XpanD 3D, Panasonic Team For New 3D Standard
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CEA begins standards process for 3D glasses
The Consumer Electronics Association has launched a new standards process for 3D glasses. CEA seeks proposals for standardizing 3D active eyewear that uses an infrared (IR) synchronized interface from consumer-electronics (CE) manufacturers. Interested participants are encouraged to join the 3D Technologies Working Group, R4WG16. "The expanding presence of 3DTV in the home makes the need for interoperable 3D glasses more urgent than ever," said Brian Markwalter, CEA vice president of research and standards. "As the hub of technology industry innovation, CEA is the logical host for such a crucial effort. Industry participation will help meet consumer demand and expectations regarding 3D interoperability in the home." R4WG16 requests that interested parties in the CE industry download the formal Active Eyewear Standards IR Sync Request for Proposal (RFP) and return it to Alayne Bell by 5 p.m. Eastern time Thursday. To join the working group, contact Alayne Bell at (703) 907-5267
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XpanD 3D, Panasonic Team For New 3D Standard
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CEA begins standards process for 3D glasses
The Consumer Electronics Association has launched a new standards process for 3D glasses. CEA seeks proposals for standardizing 3D active eyewear that uses an infrared (IR) synchronized interface from consumer-electronics (CE) manufacturers. Interested participants are encouraged to join the 3D Technologies Working Group, R4WG16. "The expanding presence of 3DTV in the home makes the need for interoperable 3D glasses more urgent than ever," said Brian Markwalter, CEA vice president of research and standards. "As the hub of technology industry innovation, CEA is the logical host for such a crucial effort. Industry participation will help meet consumer demand and expectations regarding 3D interoperability in the home." R4WG16 requests that interested parties in the CE industry download the formal Active Eyewear Standards IR Sync Request for Proposal (RFP) and return it to Alayne Bell by 5 p.m. Eastern time Thursday. To join the working group, contact Alayne Bell at (703) 907-5267
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