When you sit in the audience of a theater with their system, you'll be illuminated with an infra-red beam, and three or more cameras will continually monitor the crowd to create stereoscopic images--just like the 3-D digital cameras that are now launching on the consumer markets.
The system should be able to detect a great deal. It will know the direction your face is pointing in, your expression, whether you're shocked by something, whether you're sitting in a family group or on your own, at what point you get bored, and so on.
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Anti-piracy technology to study cinemagoers
Aralia Systems
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