Tuesday, March 29, 2011

Study finds higher engagement levels with 3D Blu-ray discs

Viewers watching a 3D movie on a Blu-ray disc are 12% more engaged than with a standard Blu-ray and nearly 30% more attentive than they are when watching the same film on a conventional DVD, according to a study conducted for the Blu-ray Disc Association by Mindlab International. "3D is a fully immersive format, increasing engagement in viewers," said Duncan Smith of Mindlab. "... 3D technology draws attention to peripheral images on the screen and, coupled with Blu-ray quality definition, it is able to deliver footage that increases engagement and emotional response over all the formats."
Pocket-Lint.com (U.K.)

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