They have it wrong, getting warmer but wrong.
Subject: Steve Jobs said he 'cracked' TV before he died Silicon Valley/San Jose Business
When you read this article, it sounds like Steve Jobs of Apple and Steve Caudle of MediaSync Interactive are on the same path for interactive television off the iCloud. Remember, Steve Caudle worked with Steve Jobs on projects with Pixar and Apple. Interesting article.
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Steve Jobs said he 'cracked' TV before he died
Silicon Valley / San Jose Business Journal
Date: Monday, October 24, 2011, 7:15am PDT - Last Modified: Monday, October 24, 2011, 4:58pm PDT
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Apple co-founder Steve Jobs told his biographer before he died that he had made a breakthrough on a long quest to improve the television.
co-founder Steve Jobs told his biographer before he died that he had made a breakthrough on a long quest to improve the television.
"He very much wanted to do for television sets what he had done for computers, music players, and phones: make them simple and elegant," wrote Walter Isaacson in the authorized biography released on Monday.
Exactly what Jobs had come up with remains typically secret but he offered clues in his interviews with Isaacson.
"I'd like to create an integrated television set that is completely easy to use," Jobs reportedly said.
"'It would be seamlessly synced with all of your devices and with iCloud," he added.
The idea was that users would no longer have to fiddle with complex remotes for DVD players and cable channels.
"It will have the simplest user interface you could imagine. I finally cracked it," Isaacson quotes Jobs as saying.
Bloomberg cited unnamed sources who said that Jeff Robbin, the software engineer who created iTunes and worked on the iPod, has been put in charge of working on Apple's new television.
Ticonderoga Securities analyst Brian White wrote earlier this year that data points he discovered at a trade show in China suggested Apple planned to come out with a "smart TV" soon.
"Our research suggests this Smart TV would go well beyond the miniature $US99 second-generation Apple TV that the company released last fall and provide a full-blown TV product for consumers," White wrote.
Apple's previous TV efforts were downplayed as "a hobby" by Jobs, but rumors of a dramatically new version have been persistent.
The company has filed a number of patents regarding TV but no clear idea of what might be coming has emerged.
Written by Cromwell Schubarth. Contact him at cschubarth@bizjournals.com or 408.299.1823.
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