ITunes creator Jeff Robbin seen working on Apple's TV

Yea, I am reposting this a little late, a friend just pointed this out to me.

Do you think Apple will really do it this time,or will it be as big of a disappointment as the last one?

If it looks like a brick and works like a brick, then it's little more then a very expensive brick.

I had my 70 year old mother by one for us when she was visiting because I figured it would solve her TV needs as all of our TV was from a fickle Windows PC  with Netflix, Hulu and Bit Torrent.
It failed to even come close.

From Now on if GrandMa can't use the Internet TV then your product ain't ready for general public.

Please anyone managing an Internet TV,Connected TV, project; hang that on your wall and beat it in to your developers.

 iTunes has it's fans, but I am not one.  Are they going do to anything for us non-iTune, non-iPod users or just cater only to their existing base?

John L. Sokol 11/17/2011

From http://www.bizjournals.com/sanjose/news/2011/10/24/itunes-creator-jeff-robbin-seen.html

Silicon Valley / San Jose Business Journal

Date: Monday, October 24, 2011, 4:40pm PDT - Last Modified: Monday, October 24, 2011, 4:51pm PDT
Jeff Robbin, the software engineer who helped remake the music industry with the iPod and the iTunes Store, is reportedly working on Apple Inc's efforts to revolutionize the television set.

Bloomberg cited unnamed sources who said that Robbins is the person in charge of bringing to reality what Apple's late co-founder Steve Jobs envisioned when he told his biographer that he had "cracked" the problem of making TV simpler.

Bloomberg said that one of its sources cautioned that it isn't clear that there will actually be a television from Apple.

But author Walter Isaacson wrote producing a new type of TV was very much on Jobs' mind: "He very much wanted to do for television sets what he had done for computers, music players, and phones: make them simple and elegant."

In the book, Jobs is quoted as saying, "I'd like to create an integrated television set that is completely easy to use. It would be seamlessly synced with all of your devices and with iCloud."

Analysts have projected that Apple might produce a television sometime in the next two years.

The company's current "Apple TV" product is a $99 box that connects set with content from iTunes, Netflix Inc.  and YouTube. Jobs jokingly referred to it as a "hobby" rather than a serious effort.

But putting Robbin in charge would appear to elevate the project. He came to Apple in 2000 to develop iTunes after the company bought a music player he had developed known as SoundJam.

Isaacson wrote in the biography published Monday that Jobs was so concerned about keeping Robbin at Apple that he wouldn’t let a Time magazine reporter meet him without agreeing not to print his last name.