From: "MasterImage 3D" <social@masterimage3d.com>
Date: Feb 23, 2012 1:10 PM
Subject: Qualcomm and MasterImage 3D at Mobile World Congress
To: <john.sokol@gmail.com>
Dear John,
We have some great news to share. Next week, at Mobile World Congress, our glasses-free 3D technology will be showcased on Qualcomm's Snapdragon S4 Tablet. Together, we'll be demonstrating premium 3D videos, all-new 3D content from 3net, and more.
The full announcement is included below.
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MasterImage 3D's Cell-Matrix Parallax Barrier Technology to be Showcased on
Qualcomm's Snapdragon S4 Mobile Development Platform Tablet at Mobile World Congress 2012
BARCELONA, Spain – MOBILE WORLD CONGRESS – Feb. 23, 2012 – MasterImage 3D, a world leader in 3D and the pioneers behind glasses free 3D for smartphones and tablets, today announced its 3D display technology will be showcased on the glasses-free Mobile Development Platform (MDP) tablet with a WUXGA (1920*1200) resolution display. Based on Qualcomm's award-winning Snapdragon S4 processor, the MDP Tablet 3D Edition will debut at Mobile World Congress 2012. Available for next-generation 10.1" tablets, the technology, along with new premium 3D videos and games, will be shown at the Qualcomm booth (Hall 8, 8B30) and in the MasterImage 3D VIP hospitality suite, Hall 4.1 (4.1EHS7).
The MDP Tablet 3D Edition will feature MasterImage 3D's Cell-Matrix Parallax Barrier technology and will run Android 4.0. The demonstration will feature Qualcomm's 2D to 3D conversion technology, which enables real-time 2D to stereoscopic 3D conversion of videos and games. Qualcomm will be demonstrating various 3D content on the glasses-free MDP Tablet 3D Edition, including new 3D programming from 3net – the Discovery/Sony/Imax 3D joint venture and 3D animated comics.
"Hollywood, Bollywood and the film industry around the world continue to enjoy enormous success for 3D at the cinema. Dramatic growth in streaming video services like Netflix, Hulu, Vudu and the recently announced new plans from Verizon/Redbox and in Europe BskyB mean that consumers now expect personalized direct entertainment. There is an immediate need then for glasses-free 3D personal devices to meet this demand," said Roy Taylor, GM and EVP MasterImage 3D Display. "We could not be prouder to be working with Qualcomm to help bring this entertainment revolution to market."
"We understand the demand for glasses-free 3D for the home is increasing dramatically," said Raj Talluri, Vice President of Product Management of Qualcomm. "The advanced multimedia features of Snapdragon processors allow MasterImage 3D's technology to come to life, showing OEMs, mobile operators and the content community that viable and compelling technology is available here and now."
"From day-one, we set out to create the most entertaining and immersive 3D content imaginable, created and shot for the medium from the ground-up," said Tom Cosgrove, President and CEO of 3net. "With the collaborative work of Qualcomm and MasterImage 3D, we actively support a 3D ecosystem where consumers will be able to watch our programming on glasses-free mobile devices wherever they may be."
Cell-Matrix Parallax Barrier Technology is MasterImage 3D's proprietary solution that is invented, patented and mass-produced as the leading technology in glasses-free 3D display and fast becoming the quality leader in 3D mobile display. The technology provides brighter images, lessened crosstalk, reduced moiré effects (or rippled appearance) and the widest possible viewing angle.
Learn more about MasterImage 3D and partnerships on our blog at www.absolutely3d.com.
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