Thursday, September 12, 2013

Beamr Video Launched today at IBC - brief/coverage suggestion




FOR IMMEDIATE RELEASE

Beamr Video Heralds New Era of User Experience, Delivering
High Definition Video at Unprecedented Low Bandwidths

Transformational Video Optimization Technology Reduces Video Bitrates by 50 Percent While Retaining Highest Quality, Makes Global Debut at International Broadcasting Conference (IBC) 


TEL AVIV, Israel and AMSTERDAM, Netherlands [September 12, 2013] - Beamr Video (www.beamrvideo.com), a next-generation, patented video optimization technology enabling smooth delivery of HD video at speed and quality levels never before imaginable, will debut at the International Broadcasting Conference (IBC) (www.ibc.org) in Amsterdam, September 12 – 16, 2013, the premier annual event for professionals engaged in the creation, management and delivery of entertainment and news content.

On display at Booth # B20 in Hall 3 at IBC, the Beamr Video optimization technology automatically reduces the bitrate of any H.264 video stream by up to 50 percent without affecting perceptual quality or altering the format of the original stream.

Drives Improved User Experience (UX) With Digital Video Compression Innovation
Representing a transformational trend in the broadcasting industry, Beamr Video is raising the bar on video quality and UX by overcoming bandwidth challenges present with many current infrastructure designs.  Beamr Video significantly reduced bitrates to enable internet content providers, network operators, on-demand video services and over-the-top (OTT) service providers to distribute exceptionally high quality video with faster downloads and smoother streaming on bandwidth constrained connections. Beamr Video produces fully compliant H.264 (MPEG-4 AVC) video streams and is device agnostic, making high quality video accessible from any media player, browser or consumer devices such as smartphones or tablets, without installing additional software.

Eliminates Bandwidth Strain While Improving Video Quality
Currently undergoing extensive lab and field-testing by multiple major Hollywood studios, Beamr Video's patent-pending automated algorithms enable a high-quality streaming experience that ensures the maximum quality with the lowest bitrate. 

"4K resolutions represent the next step in high-definition video, but until now providing content in this new format has posed daunting technical challenges.  Beamr Video has figured out how to reduce the massive footprint of video files, so they can be distributed efficiently and cost effectively," said Sharon Carmel, founder and CEO of Beamr, the innovative media optimization technology company that already powers several of the world's leading media companies, social networks and web publishers. 

"The recently proposed High Efficiency Video Coding (HEVC/H.265) standard promises up to 50 percent bitrate reduction compared to the existing H.264 standard, but it will take at least four to six years for mass-market penetration," said Carmel.  "Beamr Video is solving the bandwidth bottleneck now, offering the same reduction ratios for H.264 streams today as those promised by HEVC. More importantly, we can do so without forcing users to download any additional software or programs."

About Beamr  Beamr is an innovative private company comprised of the world's leading imaging scientists, veterans of the Israeli technology industry who are also successful entrepreneurs. Headquartered in Tel Aviv, Beamr is focused on improving the quality, speed and user experience of photo and video sharing. For more information about Beamr Video please visit: www.beamrvideo.com.

About IBC
IBC is the premier annual event for professionals engaged in the creation, management and delivery of entertainment and news content worldwide. The event's unparalleled exhibition and agenda setting conference encompass the very latest developments in broadcasting, mobile TV, IPTV, digital signage and R&D making it essential for everyone's understanding of the industry and its future.  To find out more about the IBC Conference please visit www.ibc.org/conference


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