Friday, March 09, 2012

Disruptive Media Conference: Profiting in Entertainment's New Landscape

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From: 2012 NAB Show <>
Date: Fri, Mar 9, 2012 at 8:50 AM
Subject: Disruptive Media Conference: Profiting in Entertainment's New Landscape

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The Disruptive Media Conference, produced in partnership with Digital Media Wire, gathers broader-casters who oversee the digital and interactive divisions within their companies to explore developments in online video, mobile and branded entertainment. The two half-day programs cover disruptive media as well as more traditional OTT technologies and how these are impacting business models for distribution and consumer engagement.

Keynote: Ben Silverman
Ben launched Electus, in partnership with IAC, with the belief in a fully integrated multimedia entertainment studio. Electus unites producers, creators, advertisers and distributors under one roof to produce all forms of content for distribution across a variety of platforms around the world. This business model enables marketers and advertisers to be true partners in the content creation and reach audiences like never before. From "Fashion Star" to "Marco Polo" to three premium YouTube channels, Silverman has made recent moves that show Electus is serious about multiplatform distribution. Hear his vision for Electus as well as his thoughts on the continued blurring of the lines between advertising and entertainment.

Maintaining Viewership in a Multiplatform Environment
Last year, YouTube revealed its plans to make $100 million investment in original quality channels. Moreover, Hulu and Netflix started carrying original programming, further blurring the lines between the Web and TV. In a time of sweeping media change, how can the major TV and cable networks maintain their viewership when Americans are increasingly distracted by social media, games, and web video? MORE

The Evolution of Branded Entertainment
Brands, producers, and talent have begun to figure out that collaboration is the key to producing effective branded entertainment. Hear a panel of experts on their principles for producing impactful branded entertainment, as well as how these experts have capitalized on consumers' viewing behavior across multiple devices. MORE

Speakers: Jared Hoffman, Managing Partner and President of Branded Entertainment, Generate, an Alloy Digital Company, Chet Fenster, Managing Partner, MEC Entertainment (Mediaedge:cla), Jim Louderback, CEO, Revision3

Advanced Advertising: The Challenge & the Promise
21st century advertisers demand targeting, tracking and measurement across ALL platforms--TV, PC, mobile, out-of-home. How has media buying changed? MORE
Produced in partnership with ITA


TV Everywhere: PayTV on Any Device?
According to Nielsen, TV viewing is up 22 minutes per month, and 91 percent of TV households pay for TV subscriptions (Nielsen Cross-Platform Report Q1 2011). At the same time, cable, satellite, and telecom providers are increasing their online offerings with initiatives such as TV Everywhere that allow consumers to access TV programming anytime, anywhere, on laptops, smartphones, and tablets. This panel will discuss the roll-out of "TV Everywhere" offerings by cable and satellite operators. MORE

Speaker: Colin Dixon, The Diffusion Group


Cashing in on Social Engagement
TV used to be a one-way medium. Not anymore. From mobile apps to tweeting questions to Presidential candidates participating in televised debates, how are TV shows making good on the promise of Social TV? MORE

Speakers: Chris Wyatt, CEO, Youtoo, Somrat Niyogi, CEO and Co-founder, Miso


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Disruptive Media: What's Next?
Mobile social media is the new frontier, with factors such as device size, location, social relevance, and rapidly declining attention spans impacting the context for content. Personalized content, provided via data analytics and discovery and recognition tools, will be the bar by which all mobile social media will be measured. Who's doing that now, and how far will it go? MORE

Speakers: Mike Vorhaus, Managing Director, Frank N. Magid Associates

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