Wednesday, July 30, 2014

Apple to Buy Radio App Swell for $30 Million

Apple Buys for About $30M, Shuts Streaming Content App Swell
The purchase price for the two-year-old startup was around $30
million, the person said. had a $19 million valuation last
July when it closed its Series A funding round, VentureWire reported.

Swell delivers a personalized audio news feed from sites such as NPR,
TED Talks and Harvard Business Review, similar to what Pandora
delivers for music. As users skip or stay on content, that data is fed
into the algorithm, which then suggests new content.

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