Wednesday, December 14, 2011

US Bans Loud Commercials

From Slashdot:

US Bans Loud Commercials

Posted by samzenpus 
from the turn-it-down dept.

bs0d3 writes"On Tuesday, the FCC passed the Commercial Advertisement Loudness Mitigation Act, or CALM. It's a law that states all commercials must run at the same volume as network newscasts. The same applies to network promos. The responsibility falls on cable providers like Comcast or charter. The law will not take effect until next year which leaves it plenty of time to be challenged in court by cable providers or advertisers."

1 comment:

Jay Lo said...

The FCC has finally taken charge to cure us of blaring TV commercials. I’m not happy it took so long but at least there's going to be some much needed change. The FCC is not the only one to take a step to resolve this so has DISH. The new TruVolume in the newest receiver the Hopper has this so annoying volume changes will no longer affect the TV. I like this receiver and I can’t wait to get my own. I had the chance with coworkers to see a demo at work last week and the features will be pleasing. The Hopper will give me the option to look for my remote when I lose it using the remote locator. Having 250 HD hours of record time means you won’t likely have to delete recordings as often.