Sunday, December 26, 2010

Study: 3D TV Viewers Need to Take a Break

Research showed that consumers preferred true 3D compared with televisions that have the 2D-to-3D conversion feature.

Viewers are comfortable with 3D and enjoy it more than programming in HD, according to research from ESPN Research + Analytics.

A key part of the study — which was conducted at the Disney Media & Advertising Lab in Austin and revealed Thursday — involves the potential for adverse viewing effects. Said Duane Varan, executive director and chief research officer of the lab: “We found no statistically significant adverse effects for stereopsis over a five-day period.”

Click for the whole story.

Wikipedia: stereopsis

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