Wednesday, December 22, 2010

Tron: 82% of viewers watched in 3D; 24% in IMAX

The week before Christmas is notoriously bad for movies.
"Tron: Legacy," brought in an estimated $43.6 million in it's  first 3 days.

 Of 3,451 locations, 2,424 were 3D-equipped, including 234 Imax runs.

 Many theaters were offering both 2D and 3D showings.

Tron earned an overwhelming 82% of its weekend gross from 3D, 24% for digital or large format IMAX.

While "Yogi Bear" saw 57% from 3D, slightly higher than Disney's "Tangled."

Keep in mind this is for around $3 extra per ticket to see it in 3D.

"Tron" earned 24% of its weekend gross from Imax, for the exhib's largest opening share ever, with $10.3 million: Imax per-screen average was $44,000. Pic's Imax take even beat the $9.5 million bow for "Avatar," though it launched at 55 fewer Imax theaters.

It's no secret that 3D causes problems for a lot of people. Some people can't even see 3D, such as Cinemalogue's Rubin Safaya. But even Rubin, who gets a headache when attempting to watch any 3D movie admits that Tron: Legacy was better for him than most. He says, “I got a pretty intense headache with Avatar, I can tell you that. for the first 1/3rd of the film. Tron wasn't nearly that bad.” In part this may be because the opening minutes of the film are actually in 2D, which gives your eyes some relief before launching into all the 3D scenery. But for people who, unlike Rubin can see 3D, a lot of the time it has to do with brightness, and whether you have to strain to see the movie's 3D effects as they're projected. None of that's a problem with Tron: Legacy and, unless you're like Rubin odds are you won't have any problem with it at all. Even if you are like Rubin, it sounds like Tron: Legacy's 3D will treat you better than most. Leave the Tylenol at home.

To 3D Or Not To 3D: Buy The Right Tron: Legacy Ticket

'Tron' is tops at weekend B.O.

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